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The nail salon business is now worth $6 billion
dollars a year and Asian American-owned nail shops are
driving that growth - with Vietnamese Americans making
up 37 percent of licensed technicians across the nation -
and dominating 80 percent of the industry in California alone.
What's behind this phenomenal trend?
Nguoi Viet 2 offers "Stories from the Nail Salon" to
take you inside the niche business that is connected
with so many men and women in the Vietnamese
community. Who works there? What kind of competition
do they face? How do they stay ahead and what trends
will challenge them in the future?
In upcoming issues, we hope to share more insights,
shedding light upon the new face of the nail salon.
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