From WIRE REPORTS
The Vietnamese fast-food market has
heated up after BBQ Viet Nam announced the plan to open more shops, while
McDonald’s has been intensively looking for Vietnamese partners.
Setting
foot in the Vietnamese market in 2006, the South Korean BBQ Chicken brand has
cemented its firm position there with the opening of new fast-food shops in big
cities.
BBQ
Viet Nam, which now has 13
shops in Ha Noi, plans to set up eight to 10 more in the city by 2013,
especially on bustling streets such as Hai Ba Trung, Ly Thuong Kiet and Hang
Bong. It is also conducting market surveys to serve the plan to open shops in
the satellite cities around Ha Noi, such as Hai Duong, Hai Phong, Quang Ninh
and Ninh Binh.
Then,
from 2015 to 2020, BBQ Viet Nam could
move toward other big cities such as Sai Gon, Can Tho, Bien Hoa, Ba Ria-Vung
Tau, Hue, Da Nang and Nha Trang.
A
senior executive of McDonald’s last week paid a working visit in Viet Nam, aiming to find Vietnamese
partners for franchising deals.
In
fact, McDonald’s representatives have come to Viet Nam several times in the past, but no official statement
was made after the trips. However, people hope that more detailed information will
be released this time.
Analysts
believe that once McDonald’s joins the Vietnamese market, it will lead to the
big changes on the market.
A
representative of McDonald’s said the fast-food giant is seeking the partners
in Viet Nam through some
service providers in Asia. He also said that McDonald’s would be officially
present in Viet Nam in two
years, with one or two locations in Sai Gon as its first destination.
Under
plans, the McDonald’s brand then would appear in Ha Noi. Meanwhile, in the long-term
development strategy of the chain, the number of McDonald’s shops in Viet Nam may reach 100.
McDonald’s
network has covered 119 countries and territories all over the world. The
giant’s success has been brought by the strategy on exporting the business
management model developed and tested in the U.S.
The
chain also has spent money and time to conduct market surveys to find out the
specific tastes of different customers. Therefore, in every country where
McDonald’s has restaurants, it offers the specific dishes that fit the native
consumption habits.
In
Malaysia, Singapore and Thailand, for example, McDonald’s provides the drinks
with durian favor. In India, pork is replaced with lamb. It plans to serve two
to three new dishes to fit Vietnamese customers.
McDonald’s
would join Starbucks and Johnny Rockets as American restaurants in the
marketplace. The country’s fast-food market now is dominated by KFC, Lotteria
and BBQ.
