By RYAN FAUGHNDER, LA Times
U.S. advertising revenue for YouTube, the biggest Internet video website, could reach $1.13 billion in 2014, according to a report from research firm EMarketer.
YouTube star Michelle Phan is photographed with her L’Oreal makeup line at Ipsy Studios in Santa Monica on July 14. (Katie Falkenberg / Los Angeles Times)
That would be an increase of 39% from 2013, EMarketer said Thursday.
However, the research company estimated that YouTube’s share of the U.S. digital video advertising market will decline in the face of rising competition from companies including AOL and Yahoo, which are expanding their online video businesses.
This year, YouTube’s estimated market share could decline to 18.9%, compared with 21.2% in 2013, the report said.
Meanwhile, EMarketer said video ad revenue for AOL could increase 20% this year, thanks to more full-length shows, short-form videos and professionally produced programs that attract advertisers. AOL commissioned its first long-form series, “Connected,” in April.
Though Yahoo’s ad sales are currently in decline, they’re expected to grow in 2015, EMarketer said.
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