By ALLY BETKER, Vogue
“Fashion is a tool not just to experiment with our identities, it can also be used to make a difference in this world,” says Sana Rezwan, founder of Indelust.com. Rezwan started building the e-commerce site in the wake of the 2013 Rana Plaza factory disaster in Bangladesh, with the goal of bringing ethically sourced fashion and home goods from emerging designers on the Indian Subcontinent to a global audience. “It’s not really about this Bollywood, brightly colored, ostentatious fashion culture anymore,” says Rezwan. “There’s an almost Scandinavian feel to this emerging sensibility of using old techniques and applying them in contemporary ways. Every product we curate not only has a positive social impact, but there’s also a level of design that falls under the Indelust aesthetic.”
Sana Rezwan (Vogue)
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