By Nicole Curtin, Daily Athenaeum
YouTube tutorial videos are becoming more and more popular, especially videos featuring makeup application. It’s an easy way to figure out how to achieve a smoky eye or even apply false lashes. These can come in handy and it appears the makeup artists of the YouTube world are taking over the rest of the cosmetic world.
Michelle Phan. (Photo by Teresa Kroeger/GC Images)
Realizing the potential benefits of marrying beauty with technology, many of these artists and those in the technology field are gearing up for a new way to view cosmetics.
This revolutionary “anyone can be beautiful” ideology has made some famous.
Michelle Phan is leading the way with over six million YouTube subscribers. She released her own makeup line through L’Oreal Luxe in August 2013. Phan has over three hundred videos that range from “Day of the Dead” makeup, to a perfect prom look and a makeup design inspired by Glinda from “The Wizard of Oz.”
Phan uses great special effects to grab the viewer’s attention. Although she may look naive, she is a professional.
Phan has expanded her digital presence to her own website, http://michellephan.com, where she posts other ways to get daily inspiration. She encourages other trendsetters to discuss and post on her site to create a safe and supportive environment.
Another popular name in the YouTube realm is Bethany Mota, an 18-year-old from California who does more than just makeup. Mota posts videos including style tips and ideas for Mother’s Day gifts. But within her nearly 400 videos, there are plenty of makeup tutorials.
Some of her best work includes a guide to quick and easy makeup when you’re late for school and a video on what makeup to wear when you’ll be swimming or sweating.
Aeropostale even picked up Mota for a clothing and jewelry line they released before the holiday season. Teen Vogue featured her in an issue of their magazine.
Read the full article by Nicole Curtin from Daily Athenaeum.
