Sriracha in your pocket– Are you ready?

Kevin Smith/San Gabriel Valley Tribune

People love sriracha. A lot. But carrying around a big bottle with green cap everywhere you go is not the most convenient way to enjoy the sauce at places where they don’t offer it. But all that is about to change.

Sriracha2Go has partnered with Huy Fong Foods to sell the company’s signature sriracha sauce in small, 5-gram packets. (Courtesy photo)

Sriracha2Go has solved that problem with the introduction of small, 5-gram packets of Huy Fong Foods’ signature sriracha sauce.

Sriracha2Go, through a partnership and licensing agreement with Huy Fong, began selling the packets on Thursday at sriracha2Go.com. The New York-based company said they will soon be available in restaurants as well.

Now sriracha lovers can order the small packets online at sriracha2go.com in quantities of 50 for $14.99, and 200 for $34.99. That is a lot more than what the bottle costs but for convenience sake, many are willing to shell out a few extra bucks.

The company sells a variety of other products as well, including The Sriracha Cookbook, the Veggie-Lover’s Sriracha Cookbook, sriracha mugs and socks, 1.69-ounce Sriracha2Go containers and even smaller 1-ounce Mini S2G containers.

So what’s the appeal of Huy Fong’s sriracha sauce as compared with others? The popularity of Huy Fong’s culinary creation is clearly evident in the company’s trajectory.

Company founder and owner David Tran began making hot sauce in Vietnam in 1975. Those first batches were packaged in recycled baby jars and delivered by family members on bicycle.

But that was just the beginning.

Tran departed communist Vietnam in 1979 on a Taiwanese freighter dubbed Huy Fong. He launched his U.S. business in 1980 in a 5,000-square-foot building near Chinatown in Los Angeles. That location served him well until increasing demand for his products prompted the company to move 7 years later to a larger 68,000-square-foot location in Rosemead.

He eventually expanded into an adjacent 170,000-square-foot building, but relentless demand for his products prompted yet another more recent move to the company’s current 650,000-square-foot location in Irwindale.

http://www.sgvtribune.com/business/20160122/this-new-sriracha-hot-sauce-product-is-what-youve-been-waiting-for

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