From Asia One
Michelle Phan – with more than a billion views on YouTube and seven million followers; her own L’Oreal line and lifestyle media network; booming e-commerce beauty startup called Ipsy; and a new book – is teaching more people how to decorate their faces than perhaps anyone else in the world.
Michelle Phan. (Photo by Brad Barket/Getty Images for Endemol Beyond USA)
According to Recode.net, the 27-year-old mogul had a modest start with her family – living on food stamps at one point – and now has a company with an US$84 million (S$108 million) annual sales run-rate.
She has 700,000 subscribers who receive her Glam Bags – little sacks of makeup samples – for $10 a month. The makeup business is famous for its high margins.
Her interviewer, Re/code’s Dawn Chmielewski, asked how it all began.
“The first videos I uploaded on my own personal channel were videos of dogs,” Phan said.
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