By Kristin Brzoznowski, World Screen
LOS ANGELES: Endemol Beyond USA has formed a partnership with Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network.
FILE: Michelle Phan. Photo by Brad Barket/Getty Images for Endemol Beyond USA)
Phan will lead the development of original content for both the digital and broadcast spaces. She will also mentor new talent, incubating the next generation of multiplatform trailblazers. Phan is a digital pioneer who made her way in the world of fashion and beauty on YouTube. Her global community now encompasses more than 6.2 million. She was the first person to reach 1 million subscribers on YouTube.
Phan commented: “As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”
Ronit Cohn, the president of For All Women Network, added: “When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We’re on the cusp of a game changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities—Michelle and Endemol—leading the way.”
Read the full article by Kristin Brzoznowski fromWorld Screen.
