Sriracha founder reveals the ‘secret’ wholesale price of his sauce


By Davey Kim, Marketplace



Hot sauce lovers everywhere are holding their breath, as the world faces the seemingly very real possibility of Sriracha-less meals. Sriracha is a hot sauce that comes in a plastic bottle with a rooster logo and bright green twist-top cap. It’s widely used in soups, sauces, pizzas, chow mein, and even cocktails, as it gives any bland dish a delicious kick.








Sriracha




Sriracha


On Nov. 22, a judge is set to hear a request from the southern California city of Irwindale to close the hot sauce’s factory because of complaints over smell from neighbors.



Later this month, Marketplace will air a story about the company and the smelly legal situation it’s in.



But until then, meet David Tran, a refugee from South Vietnam, who relies on his atypical business sensibilities to quietly run the multi-million dollar private company.



Q: Did you ever think your company, Huy Fong Foods, was going to be so influential in the food world?



A: “No. Like a tree, it grows from a very small to a bigger one, but you watch daily. You don’t feel surprised.”



Q: What makes your Sriracha flavor so special?



A: “My Sriracha hot sauce is more than 80 percent chili and jalapeño, unlike others which are mostly water and not fresh…[also] the flavor of the jalapeño we use is special. [It’s different from] the jalapeño from Mexico or Vietnam because the sun [in] California.”

Read the full story by Davey Kim from Marketplace.

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