By Roberto A. Ferdman, QUARTZ
Putting a face to the name. AP Photo/Nick Ut
The first documentary on Sriracha, the extraordinarily popular hot sauce, has arrived. You can download it for $5 dollars here . The 33-minute film by documentarian Griffin Hammond surveys the life of Sriracha’s maker and founder of Huy Fong Foods, David Tran, and the goings-on of his two bustling hot sauce factories.
The company behind Vietnamese-inspired Sriracha has earned the spotlight. Huy Fong Foods has been growing quietly by roughly 20% nearly every year since its founding in 1980—all without spending a dime on advertising. In 1980, the company churned through 500 tons of chili peppers; last year that number reached over 100 million. The sauce is now something of a cult sensation, jazzing up spicy tuna rolls, Subway sandwiches, candy canes and vodka .
Read the full article by Roberto A. Ferdman from QUARTZ and watch the trailer.
