By Erik Matuszewski, Bloomberg
Jeremy Lin said he left tens of millions of dollars on the table by not accepting the endorsement opportunities he was offered during the height of the “Linsanity” era in New York two years ago.
Jeremy Lin #17 of the New York Knicks takes a shot against Dirk Nowitzki #41 of the Dallas Mavericks at American Airlines Center on March 6, 2012 in Dallas. Photographer: Ronald Martinez/Getty Images
The 26-year-old Lin, who is now with the Los Angeles Lakers after spending the past two seasons with the Houston Rockets, is the first Chinese- or Taiwanese-American to play in the National Basketball Association.
A Harvard University graduate, Lin only played in 35 games with the Knicks — including 25 starts — during the 2011-12 season, yet sparked a winning turnaround as he went from bench-warmer to star. He spawned an international craze known as Linsanity, boosting television ratings and merchandise sales in New York while his jersey became the league’s best-seller.
“If I had accepted everything, I don’t know the exact number, but I would have been making way more off the court than on the court,” said Lin, who has a $14.9 million salary in the final season of his three-year, $25 million deal. “Even the next contract after.”
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