By Jennifer Calonia, Go Banking Rates
online shopping
Most of you know how satisfying it is to save money on gifts, especially amidst the holiday shopping frenzy. However, a money saving strategy that some have sadly evaded for far too long is online shopping.
While many Americans succumb to overcrowded parking structures, shoulder-checking their way through shopping malls and paying retail prices, online shoppers have developed the art of online guerrilla shopping tactics that would make any avid couponer green in the eye.
There are plenty of online secrets you can use to take advantage of retailers’ thirst for increased sales, and slightly manipulate the online-sphere in an effort to save considerable cash.
5 Shopping Tips to Save Money Online
The online shopping scene has exploded in recent years, highlighting deals and slashed prices. However, there are a handful of additional saving tricks to keep your checkout balance at a new low.
#1. Hone in on Big Online Events
Sure everyone knows about Black Friday and the rising popularity of Cyber Monday, but broadening your knowledge of other online events can help your savings momentum flourish well into the new year.
Events like “Free Shipping Day” on Dec. 17 is welcomed by procrastinating shoppers who want to save money and get their gifts in before Dec. 25. There are currently over 1,400 retailers — large and small — participating in this last-minute online shopping crunch.
#2. Avoid Devious Pricing Strategies
Some online retailers practice dynamic pricing (i.e. price customization), which adjusts the price of an item based on your browsing and purchasing habits. Online retail juggernaut, Amazon, has been known for practicing price customization. Amazon determines a price range for members on specific products, based on the price points they were willing to buy at in the past.
A money saving strategy to avoid being pigeonholed into a higher price range is to clear internet browser cookies and log out of your account. Then, do a price comparison to see which option provides greater online savings before signing back in.
#3. Let Items Linger in Your Cart
Have you ever had an internal struggle over an item in your online checkout cart? I have–far too many times–and often I’m so torn that I decide to walk away from the purchase, yet keep the item in the cart…just in case. Little do shoppers know their indecisive nature is among the best online secrets around.
Often online retailers see abandoned shopping carts and know that shoppers need a little push to complete the transaction. For example, in late October I placed a coat in my Urban Outfitters checkout cart, but chose not to purchase it quite yet.
By mid-November, I received an e-mail from Urban Outfitters with “Did You Forget Something?” in the subject line. When I opened the e-mail, there was my shopping cart with a call to action announcing I could get free shipping if I “order now.”
Read the full article by Jennifer Calonia from Go Banking Rates.
