From Business 2 Community
If you’ve ever searched for beauty tutorials online, then you’ve likely come across YouTube superstar Michelle Phan. At age 27, Michelle has amassed over seven million subscribers and over one billion views, created her own makeup brand, em cosmetics, and is the co-founder of beauty social networking site and sampling program IPSY.com. She has been profiled in Vogue, Vanity Fair, Nylon, Forbes, and Seventeen and has produced over three hundred videos to date.
Michelle Phan (Photo by Jesse Grant/SAs 2014/Getty Images for DCP)
In the following interview, Michelle shares how she built her brand online, her views on digital versus traditional media, and her top pieces of career advice.
Amanda Healy: Why did you decide that YouTube would be the best platform to develop your personal brand?
Michelle Phan: YouTube was free. Not only for content creators, but for people to watch. It was like a huge television set for the world and very accessible.
Read the full interview HERE.
